Tuesday, February 28, 2017

Content Marketing Optimization: 8 Content Ideas for Business Blogs

8 Content Ideas for Business Blogs

At the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”. In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common issues with business blog success is fresh content. In fact, one of the most common reasons companies don’t start a blog is over their concerns with creating useful content.

I can empathize with that concern and have addressed it with many companies over the past 7+ years that I’ve been blogging. To help anyone interested in ideas for creating business blog content, check out the following 8 tips. They’ve worked for us and for many of our clients and may very well work for you too.

Oreo Cookie News Posts – Set up Google Alerts for keywords you’re tracking and when an article or blog post surfaces that meets your editorial criteria, excerpt in a blog post using your own intro and conclusion. That’s the “oreo cookie”, sandwiching a portion of the Google Alert with your own copy setting up why it’s important and your own conclusion or opinion. Always cite the source of course.

Thursday, February 16, 2017

35 Smart Social Media Business & Consumer Insights from @BrianSolis


Engage or Die


35 Smart Social Media Business & Consumer Insights from @BrianSolis

1. Our opportunity with social media is to do something more meaningful than just “marketing”.

2. Social media is not here to save you. It’s not here to make your business matter again. That’s your job. Social media are the tools to help you connect and engage.

3. Each social platform is its own community. What we do on the social web isn’t about social media at large, but cultivating community within each distinct platform. If this was easy, we wouldn’t be here.

4. Where to start: What makes you/your business so special?

5. This is not a social destination situation. On the social web, you’ve really go to be compelling to engage or visitors will just leave and go somewhere else.

6. Social media is an earned privilege. It’s not a right, but a rite of passage. We have to compete for that Like or Follow every single day.