Wednesday, March 22, 2017

Guest Post: Metal Roofing - How to Finding Responsible Metal Roofing Contractor



You remember the day when one of your friends mentioned something about the benefits of a new metal roof and how great it was. At that moment you thought your friend must have been clueless on a subject matter of metal roofing in New York City, or else they would have never even consider making such a silly statement! After all, how can one imagine putting a metal roof on a house, when it probably makes loud noises when it is raining out. Not only that, a having metal on your roof would certainly make your house look like some sort of agricultural barn!

This is Absurd! So, you have simply dismissed your friend's roofing views as uneducated and silly until the day when you became a believer yourself.

Oh man, That roof is so beautiful! And, Oh wait a minute, is that metal?
Shortly after the silly roofing conversation with your friend has been almost forgotten, you have found yourself driving on your sub urban road to a friend's house when your attention was suddenly drawn to beautiful house standing magnificently among other homes on that street. At that moment, you also realized that it was the unusually sharp looking roof that has drawn your attention and made the house look so appealing that you just had to take a closer look! Suddenly, you found yourself pulling over off to the side of the road, despite the fact that you were already running late to your friends' planned get together party. You had one of those moments when you simply had to stop, and look at this unusual roof. You walked up to the house to get a better look at the roof.

Standing just some 15 feet away from the roof you could see the beautiful lines of cedar shake design and the playful reflectance of the sun. You realized the roof you were looking at, was unlike any other roof you have seen before it had a beautiful look of ceder shake shingle, but you could not quite tell what it was made out of. Or, could you? After going through many known types of roofing materials mentally, you realized that this could in roof looked nothing like what you imagined it would look like.

It is not exactly what you had in mind!
You were very surprised, even astonished to learn that a roof covered with metal can look so magnificent. After all, you have always pictured metal roofs as gray colored and rusty corrugated steel roof coverings over agricultural barns and old industrial buildings. You have heard all the rumors about the loud noises they produce when it is raining, and the danger of lightning that they can attract. However, this residential metal roof looked nothing like the image you had programmed in your mind, in fact it was the total opposite of it. It had the beautiful lines created by the well thought design of metal shingle tiles, metal ridge cap and the quality of a metal flashing detail.

Another discovery you have made was that, it was not the house itself, that was magnificent, in fact the house was rather average, but it was the metal roof that made the house look like a million bucks.

Paradigm Shift
Perhaps you were not a believer just yet, but there was something that has shifted in your view towards metal roofing New York City, the old barn metal roofing prejudice was evaporating, and the new curious interest in metal roofing was born. You told your friends about the metal roof you saw, and they were quite surprised to hear about it. All but one of them, did not have much to say about it. But, a friend of yours who tried to tell you about benefits of metal roofs before, said "See, bud, you were making fun of it, and now you are all excited about it." Indeed, your views were beginning to change. In fact, you were now becoming so curious about metal roofing that you decided to speak with a knowledgeable contractor who installs metal roofing in New York City.

Not your typical roofing job
Your friend told you that metal roofing installation is totally different form conventional roofing and that your regular roofer does not know how to install a metal roof. In fact, he told you a story of man who had conventional roofing contractor install a metal roof for somebody he knew and it was a disaster. Roofing contractor who did the installation did not know what he was doing and performed an incorrect installation. As a result, the roof was leaking badly, and a new experienced metal roofer had to be brought on the job to undo the damage, and reinstall the system from a scratch. Your friend explained to you that people who claim that metal roofing is easier to install than a conventional roof, have never installed one, and use hearsay as their frame of reference, Their misguided beliefs confuse other people and cost industry a lot money in poor and sometimes outright wrong quality of roofing installation.

If you want it done right, then you better find a contractor who is certified and specializes in metal.

The moral of your friend's story and its lesson was clear, it is better to invest time and energy to find a qualified metal roofing contractor to install your roof in the first place than, it is to hire the wrong crew that has never installed a metal roof before, and will treat it as another asphalt shingle "get it done in one day" project. Now, that there were no questions remaining as to the importance of hiring a roofing company that specializes in metal roofing, your friend advised you to use a Roofing Contractors directory broken down into categories by specialties; metal roofing contractor companies organized by location in the U.S, and by specialty categories such as standing seam and metal shingle installers.

Tuesday, March 7, 2017

Social Media 101 For Business

Social Media 101 For Business

A social media panel at a bowling alley? Yes, that’s how I started my Thursday morning this week, thanks to WCCO Radio (Minneapolis/St, Paul) which was host to a panel on Social Media for Business at Pinstripes in Edina.

Esteemed panelists included several familiar faces and brands including MIMA Board members: Brent Shiely (@brentshiely), Technology Director at General Mills; Ryan Arnholt (@arbenangstrom), Director of Interactive Marketing at OptumHealth; Jill Gutterman (@gigutterman), Director of Interactive Marketing at Rasmussen College; Tim Brunelle (@tbrunelle), CEO of Hello Viking. Bryan C. Del Monte of the Del Monte Agency (a sponsor) was also on the panel.

An informal poll of the audience revealed that just about everyone in the audience of 250 or so was on Facebook and LinkedIn had even better participation. There were far fewer people on Twitter and only a handful had “checked in” on Foursquare.